WHO IS:

UMI IS A CONVERGENT PANEL OF LGBT INFLUENTIALS


It's no secret that LGBT consumers support brands that support the community. UMI takes that a step further. We contextualize buying preferences through life and style conversation.

WHAT WE DO:

UMI BRINGS CLARITY AND ACTION TO PRODUCT CONSIDERATION


LGBT consumers are mainstream market makers. Our panelists provide understanding of trends over time rather than in time. This distinguishes product consideration from misinterpreted trends, anomalies, and fads.

HOW WE DO:

UMI LEVERAGES THE POWER OF CONVERSATION AND INFLUENCE.


We regularly engage UMI panelists to discuss insights, trends, and product reviews. Conversations are facilitated to provoke objective (as opposed to subjective) thinking resulting in unbiased insights.

WHY WE DO:

IT'S MORE THAN THE RIGHT THING TO DO.


UMI provides LGBT consumers an opportunity to influence products and services they buy. The unfiltered voice of the customer allows big business to make smart, informed decisions.

WHY BE AN UMI PANELIST:

BECAUSE I HAVE A VOICE IN THE PRODUCT AND SERVICES THAT I BUY.


Because I have an opinion that matters

Because I want to be a visible consumer to business

Because I am influential within my circle of friends and family

Because I want to make a difference

UMI DIFFERENCE:

CLEAR UNDERSTANDING. DIRECTIONAL INSIGHTS. ACTIONABLE DATA.


UMI panelists opt-in, often in-person, and regularly participate in product conversations. This makes trends over time relevant and reliable.


Panelists are kept confidential and we do not sell data. Contact information is appended with triple-verified third party demographics and psychographics, boosting accuracy and deepening insights.




FOR MORE INFORMATION:

umi@proximo.com  800-236-9250 ext 318