UMI IS A CONVERGENT PANEL OF LGBT INFLUENTIALS
It's no secret that LGBT consumers support brands that support the community. UMI takes that a step further. We contextualize buying preferences through life and style conversation.
UMI BRINGS CLARITY AND ACTION TO PRODUCT CONSIDERATION
LGBT consumers are mainstream market makers. Our panelists provide understanding of trends over time rather than in time. This distinguishes product consideration from misinterpreted trends, anomalies, and fads.
UMI LEVERAGES THE POWER OF CONVERSATION AND INFLUENCE.
We regularly engage UMI panelists to discuss insights, trends, and product reviews. Conversations are facilitated to provoke objective (as opposed to subjective) thinking resulting in unbiased insights.
IT'S MORE THAN THE RIGHT THING TO DO.
UMI provides LGBT consumers an opportunity to influence products and services they buy. The unfiltered voice of the customer allows big business to make smart, informed decisions.
BECAUSE I HAVE A VOICE IN THE PRODUCT AND SERVICES THAT I BUY.
Because I have an opinion that matters
Because I want to be a visible consumer to business
Because I am influential within my circle of friends and family
Because I want to make a difference
CLEAR UNDERSTANDING. DIRECTIONAL INSIGHTS. ACTIONABLE DATA.
UMI panelists opt-in, often in-person, and regularly participate in product conversations. This makes trends over time relevant and reliable.
Panelists are kept confidential and we do not sell data. Contact information is appended with triple-verified third party demographics and psychographics, boosting accuracy and deepening insights.
FOR MORE INFORMATION:
firstname.lastname@example.org 800-236-9250 ext 318